This user guide is intended to help users understand Portfolios.
Portfolios are a fundamental aspect of our product, connecting donors with fundraisers in a way that streamlines communication and engagement. This document outlines the key features, concepts, and functionalities related to Portfolios.
In our product, Portfolios are groups of donors who are associated with a specific fundraiser.
Each fundraiser can have an unlimited number of portfolios assigned to them, but each portfolio can be assigned to only one fundraiser.
Portfolios can have various types (assigned, prospecting, planned giving, etc). It's important to note that while these types may have distinct labels, the Momentum treats all types of Portfolios equally in terms of functionality and handling.
The functionalities and processes related to Portfolios are uniform, ensuring a consistent experience for users.
Members within a Portfolio are identified based on a Source ID, which is obtained from their CRM record. To access more detailed information about each member, we encourage users to refer to the associated CRM document. This integration allows for a comprehensive understanding of each donor's engagement and history.
In order to add donors to any given portfolio, navigate to the portfolio page and select “Add Donors.” Alternatively, you can send a csv file to your account manager to more easily handle bulk uploads. This csv file should include the CRM url of each donor you intend to add to a portfolio.
Each Portfolio member is ranked based on an internal algorithm that assesses their value. This ranking is derived from various factors, including engagement history and potential contribution impact.
The urgency ranking serves as a basis for generating recommendations, helping you prioritize your interactions and efforts effectively.
For portfolio members who have an active recommendation on their record, a "Handle Rec" button is available in the dashboard.
Clicking on this button provides you with immediate access to pertinent information and actions related to the recommendation.
This feature streamlines the process of addressing donor needs and preferences.
For a comprehensive understanding of each donor's Source ID and CRM record, refer to our CRM integration documentation. This integration empowers you with the knowledge required to engage with portfolio members effectively.
If you encounter any challenges or have questions about working with Portfolios, don't hesitate to contact your dedicated customer success manager. We're here to assist you in maximizing the benefits of our product's Portfolio functionalities.