House of Ruth

How House of Ruth Reversed a 20% Drop in Donations with AI-Powered Donor Outreach

In late 2022, House of Ruth’s annual donations had unexpectedly fallen 20%. Momentum’s recommendation engine surfaced donors for Elizabeth and her team to connect with each week via phone calls and personalized emails.

Challange

In late 2022 House of Ruth faced an unexpected 20% drop in annual donations, creating an urgent need to reconnect with donors and stabilize fundraising efforts.

Solution

Momentum’s AI-driven platform helped House of Ruth reengage donors through personalized outreach, data-driven insights, and strategic recommendations, leading to a targeted and effective fundraising approach.

Another $3,000! She just called and gave her credit card and specifically thanked us for the personalized note … You guys are amazing! We can’t stop pinching ourselves that this is happening.
Elizabeth Kiker, CDO at House of Ruth

Solution

Donor Recommendations

Deployed a new CRM system tailored to the client's needs.

Momentum’s recommendation engine surfaced donors for Elizabeth and her team to connect with each week via phone calls and personalized emails.

The platform identified high-potential donors and provided insights on the best ways to reengage them.

Personalized Communication

Provided training sessions for staff on the new system.

Momentum enabled Elizabeth and her team to send personalized notes and emails, which resonated more with donors.

The tailored communication helped in making the donors feel valued and appreciated, encouraging them to contribute again.

Data-Driven Strategies

Successfully migrated existing customer data to the new system.

Momentum’s AI analyzed past donation patterns and suggested strategies that were most likely to succeed.

The platform offered actionable insights and recommendations, helping the team make informed decisions.

Results

$390,000

Additional Funds Raised

In just three months, House of Ruth raised an additional $390,000.
7%

Increase in Individual Giving

Achieved a 7% increase in individual giving through targeted outreach.
56

Lapsed Donors Reengaged

Successfully reengaged 56 lapsed donors, resulting in $183,000 in donations.
135

New Donations

Secured 135 new donations, significantly boosting the overall fundraising efforts.

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