Challenges
- Unexpected Donation Decline: In late 2022, House of Ruth’s annual donations had unexpectedly fallen by 20%.
Solution: Momentum
Elizabeth Kiker, House of Ruth’s Chief Development Officer, leveraged Momentum’s AI-driven platform to address the decline in donations. Here's how Momentum helped:
- Donor Recommendations:
- Momentum’s recommendation engine surfaced donors for Elizabeth and her team to connect with each week via phone calls and personalized emails.
- The platform identified high-potential donors and provided insights on the best ways to reengage them.
- Personalized Communication:
- Momentum enabled Elizabeth and her team to send personalized notes and emails, which resonated more with donors.
- The tailored communication helped in making the donors feel valued and appreciated, encouraging them to contribute again.
- Data-Driven Strategies:
- Momentum’s AI analyzed past donation patterns and suggested strategies that were most likely to succeed.
- The platform offered actionable insights and recommendations, helping the team make informed decisions.
Results
- Fundraising Success: In just three months, House of Ruth raised an additional $390,000.
- Increased Individual Giving: Achieved a 7% increase in individual giving through targeted outreach.
- Reengaged Lapsed Donors: Successfully reengaged 56 lapsed donors, resulting in $183,000 in donations.
- New Donations: Secured 135 new donations, significantly boosting the overall fundraising efforts.