House of Ruth

In late 2022, House of Ruth’s annual donations had unexpectedly fallen 20%. Momentum’s recommendation engine surfaced donors for Elizabeth and her team to connect with each week via phone calls and personalized emails.

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Another $3,000! She just called and gave her credit card and specifically thanked us for the personalized note … You guys are amazing! We can’t stop pinching ourselves that this is happening.

Elizabeth Kiker
CDO
House of Ruth

Challenges

  • Unexpected Donation Decline: In late 2022, House of Ruth’s annual donations had unexpectedly fallen by 20%.

Solution: Momentum

Elizabeth Kiker, House of Ruth’s Chief Development Officer, leveraged Momentum’s AI-driven platform to address the decline in donations. Here's how Momentum helped:

  1. Donor Recommendations:
    • Momentum’s recommendation engine surfaced donors for Elizabeth and her team to connect with each week via phone calls and personalized emails.
    • The platform identified high-potential donors and provided insights on the best ways to reengage them.
  2. Personalized Communication:
    • Momentum enabled Elizabeth and her team to send personalized notes and emails, which resonated more with donors.
    • The tailored communication helped in making the donors feel valued and appreciated, encouraging them to contribute again.
  3. Data-Driven Strategies:
    • Momentum’s AI analyzed past donation patterns and suggested strategies that were most likely to succeed.
    • The platform offered actionable insights and recommendations, helping the team make informed decisions.

Results

  • Fundraising Success: In just three months, House of Ruth raised an additional $390,000.
  • Increased Individual Giving: Achieved a 7% increase in individual giving through targeted outreach.
  • Reengaged Lapsed Donors: Successfully reengaged 56 lapsed donors, resulting in $183,000 in donations.
  • New Donations: Secured 135 new donations, significantly boosting the overall fundraising efforts.

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Learn how Momentum’s AI Donor Engagement Platform can help you focus on what matters most—building relationships with donors and amplifying your organization’s impact.